Advantages and disadvantages of online marketing

Marketing Strategies

  • Silvia
  • 27 Jul 2013
  • 9 comment

It’s obvious that social networks affect our lives in all the possible aspects (they serve to spread ideas, personal photographs and personal data in general, voluntary organization actions, ideas towards a political party or sympathy towards a charismatic political leader, etc.). This is a matter that is gaining strength lately, the moment when the social networks hoard thousands of users with different social, economic, cultural and political interests. Let’s see what are the real advantages and disadvantages of online marketing.


  1. One of the most important advantages is the fast availability of the information. The clients/users can easily get information, by navigating the internet, about the products that they wish to purchase, and besides that, they can check the information at anytime of the day.
  2. It allows the companies to save money, an aspect that is really taken into account by the companies since the online marketing campaigns don’t require a large amount of investment.
  3. The previous mentioned aspect, gives less importance to the differences between large and small companies in some way, thus increasing the competition and giving that way advantages to the customers.
  4. Presence on the Internet can help the expansion of the company from a local market to national and international markets at the same time, offering almost infinite expanding possibilities.
  5. On the internet everything can be measured, thus it’s easier for the companies to know almost instantly if their campaign is working or not, what company or user is interested in their products, from what cities or countries are they, etc.



  1. Slow internet connections can cause difficulties. If the companies build too complex or too large websites, it will take too long for users to check them or download them and they will get bored eventually..
  2. The e-commerce doesn’t allow the user “to touch” the merchandise before purchasing it. Because of this, some salesmen are starting to guarantee the possibility of returning the product. In Germany, where a law that regulates e-commerce and guarantees the customers the total refund of the money exists since 2000, the electronic commerce is very popular.
  3. Other factor is the payment: many users still don’t trust in the electronic methods of paying and give up buying online because of this.
  4. One of the major disadvantages may be the lack of trust of the users because of the constant virtual promotions that appear to be frauds. This is an aspect that deteriorates the image and reputation of quality and honest companies.
  5. Other disadvantage is the cash on delivery system, since it doesn’t guarantee the 100% purchase of the product. This is also the case of thousands of users that dedicate themselves to daily mock big companies by ordering on the internet using false identities.
  6. disadvantages of online marketing


  1. Alexandra 30/07/2013 at 04:05:34 Responder

    That’s why Germany got its economy in such good state while other countries’ economy sink – it’s always thinking one step ahead!

  2. Internet marketing disadvantages | yzmanager, el 02/10/2013 a las 02:42:10

    […] does help a lot with business improvement, however, there are some disadvantages too to the internet marketing. Though the internet marketing has become famous for past few decades and people are using it […]

  3. Carroll 10/03/2014 at 20:27:17 Responder

    Thanks for article! With most Media Fragmentation, prioritizing actions becomes key. Advertisers need to guarantee they need the correct Digital selling Strategy.

  4. Jack 28/03/2014 at 03:49:25 Responder

    It`s win win for online marketing, I do not see any disadvantages if done in natural and steady timeframe.

  5. Brad 10/07/2014 at 03:56:05 Responder

    The article is full of valuable insights, keep it up, I recommend this keyword tool

  6. Toba 14/07/2014 at 14:46:18 Responder

    Internet has been d best if there’s no slow network.

  7. Adeyalo Dillion 07/09/2014 at 13:42:32 Responder

    The article serves me the real reason for online marketing . Looking forward to hearing from you.

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