In recent articles we’ve studied in depth many aspects pertaining to the creation of a website, especially in the management of content. We saw how to generate appropriate content for a mobile web or how to select an appropriate title. In the next article we discuss one of the alternatives to generate appealing and relevant content and on our website by creating a blog.
Furthermore, if our website is a professional site which offers our product or service, the blog can be a useful tool to promote our business, give it personality and offer an extra documentation service about subjects related to your business.
There are several reasons to create a blog on a website, we can mention among others:
- Half of Internet users follow blogs.
- Companies that have a blog get 55% more visitors than companies don’t have any.
- Companies that have a blog obtain 97% more links to its site.
- Companies that have a blog obtain 434% more pages indexed in search engines.
- The user blogs is increasingly participatory.
- 49.7% Internet users consult blogs at least once a week.
- The new platforms are enabling approach, facilitate participation, and amplify the spread of messages.
Source: www.hubspot.com
Blog for improving your website traffic
A corporate blog allows having content about topics that interest to your target audience while a corporate website usually gives a description of services and the type of business and enterprise. So say for instance a company dedicated to creating a film magazine. This company will have information on its website about its magazine, sections, price and authors. If you’re looking for the company you will find the website of this company. But what happen if this company has an added value generating content that may be interesting for people who want to read a film magazine.
If we develop general content related to the interests of our target audience we can get more visitors to come to our website looking for content related to our product or service and these visitors will surely have not reached our website via a specific search of company name .
These visitors accessing the blog to read content related to the theme of your product probably are curious about your service and will surely become potential customers for your business.
It is essential not only to write countless post to try to increase the likelihood that our potential customers can find our blog, because if we generate a lot of content but it has a poor quality, the visitor by reading twolines of your blog will leave it quickly and he hasn’t been impacted by our brand.
Blogging for SEO results
By generating more content we will have more content indexed in the Google database, with this we create more options to contact our brand by performing a search in Google, Yahoo or Bing.
Drawing an analogy between the Internet and a mall. If the Internet were a mall, having more links would be like to have more access points to the mall to take a first step to know that there is a service that offers a particular brand, which we may eventually hire.
Recall that there are many potential customers who don’t search your company name, but look for the service or product they need.
Thanks for suggesting this option to generate content on your website. The keys yo mention are useful to manage my site and define new strategies and ways to address the public. Good job!
This post has helped me understand some aspects unknown. You do a superb didactic work. thanks for sharing your knowledge.
We often find articles that clarify few doubts and impede understanding. There are many bloggers who just write to fill space on his webs and do not give a communuity service to Internet users. but this blog is great. very educational and informative. thanks.
This blog is a valuable tool for information and training for all who want to understand some aspects of the web world and especially the mobile Web world. Thanks to share these posts.