Cell phone research topics

Mobile market research

  • Silvia
  • 16 Jul 2013
  • 1 comment

Cell phone has taken a very important role in our lives. Do you remember how many times you checked your mobile phone today since you woke up? I bet it was so many times that you wouldn’t even know the correct answer. These little things have taken up an important spot in our everyday life.

So you need to go somewhere and need directions, but you don’t have a laptop or PC available? No need to worry, you have a map application available in whatever app store (Google Play, Apple App Store, Windows Phone Marketplace, BlackBerry World and others).

Cell phone ownership research

According to Pew Research Center’s Internet & American Life Project, cell phone ownership among adults has surpassed 90%. Cell phones are being used by 91% of adults, according to the survey taken in April 2013 between 2,252 adults.

While these figures are astounding in every way — the mobile phone is the most swiftly adopted user technology in the history of the world — there are some demographic groups whose relish of the mobile phone is somehow less covetous than others.

Cellphone Ownership research

Those groups are: people ages 65 and older; those who didn’t go to college; those living in households gaining less than 30.000 dollars; and those in rural areas. In this survey, it’s even the case that women are statistically considerably less likely to own mobile phones than men — although this pattern has not been evident in all of PRC’s former surveys.

Cell phone addiction research

Going to the bathroom and checking it every 2 minutes is a clear alert sign. The strong dependence produced by the mobile technology is generating increasing stress pictures and sleep disorders among other things.

British called this addiction “nomophobia”, an abbreviation of the English expression “no-mobile-phone-phobia”, which means the irrational fear and anxiety of being out mobile phone contact.

This neologism emerged as a result of the study realized by the demoscopic investigation company YouGov on mobile usage, where more than 50% of the 2000 people that were interviewed, manifested the presence of this phobia when they didn’t have their mobile phones in their pockets, if it’s out of their visual reach, it gets lost, when they’re out of battery or out of coverage.

cell phone addiction research

In UK, the psychological aversion is more present in men than in women. There are no studies, only testimonies that assure that the addictive behavior related to mobile devices went up because of the increasing use of smartphones, which give access to social networks and internet.

1 Comments

  1. Vesely 22/07/2013 at 03:46:34 Responder

    Hehe, I certainly suffer the nomophobia syndrome. I’m addicted to my HTC One, cannot do a thing without him :D

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