Facebook fan page tracking

Google Analytics, Marketing Strategies, Social Media

  • carmen
  • 26 Jan 2012
  • 15 comment
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If you already registered your business on Facebook and you want to know how many people visit your fan page you will need to track this page frequently. This allows you to know if you have multiple tabs, in which time there are more people or how many people have arrived from a Google search.

The statistics showed by Facebook Pages’ administrators, while helpful, are limited to interaction with your followers. A web analytics service like Google Analytics provides sophisticated and comprehensive statistics.

capture ga

Adding a tracking code for Google Analytics to your Facebook page can be done easily, but it requires time to do that.

Taking into account that your Facebook fan page isn’t your own platform, so it does not allow you to change its basic design and it only supports limited JavaScript code. As we all well know, Google Analytics needs users to insert a JavaScript code into the website where they want to track visitors. Thus, we need to find the solution to this problem.

We suggest using the a free program called FBGAT (Facebook Google Analytics Tracker) that allows Google Analytics to work on your Facebook page. Now you can have accurate statistics of your visitors, traffic sources, cities/countries of origin, and keywords for which Facebook found your page through a search engine like Google or Bing.

ga for facebook

In the following video I tell you the procedure to set the Google Analytics tracking code on your Facebook page. You must have installed on your page application that allows you to insert HTML code, the best known is Static FBML. If this is not your case, read the previous article I posted: How to Customize your Facebook page.

You can also subscribe to the weekly statistical report sent by Facebook where you’ll find the main data about visitors, friends, etc.

15 Comments

  1. Mirena Domingues 20/11/2011 at 23:44:49 Responder

    That´s great! thx! my facebook business page need to integrate GA, nice info

  2. Javier P. 21/11/2011 at 23:52:59 Responder

    I tried to install this app by facebook but there was some problems…

  3. Diego 28/11/2011 at 08:58:41 Responder

    I tried this option but I think is easier consult the report that offers facebook directly.

  4. Melisa 06/12/2011 at 04:25:14 Responder

    Cool! I was searching this info! thank you!

  5. Isidro Brant 09/12/2011 at 14:35:40 Responder

    Have been looking at this site for some time now…Keep up the good work . Got to know things that i did not before. Cheers!

  6. Petra 20/12/2011 at 12:25:53 Responder

    do you think this option really work?

  7. Sofia 06/01/2012 at 05:28:48 Responder

    You do amazing work spreading these contents to help manage our businesses and improve our marketing strategies. thank you very much for your work, look for new items.

  8. Alfredo 16/01/2012 at 09:42:21 Responder

    Good job! but do you think it is really needed to tracking your fan page?

  9. Oscar 26/01/2012 at 04:14:32 Responder

    Google analytics has helped me improve my marketing strategies and better understand the behavior of my visitors. I got through this blog to better monitor and understand my results all the tools.

  10. Dani 26/01/2012 at 04:14:58 Responder

    I have improved my management of Google Analytics thanks to the post you publish onthis blog. I appreciate very much your teaching work.

  11. web development guy 13/09/2012 at 10:12:28 Responder

    THX, managing GA became a pimpler task.

  12. Asger 02/08/2013 at 00:40:57 Responder

    Google Analytics is one of the best tools for online businesses and the best thing about this tool is that it’s free!

  13. Darinka 05/08/2013 at 01:36:34 Responder

    Thanks for very useful info! Keep up the good work ;)

  14. Jasmine A. 04/09/2013 at 06:40:08 Responder

    Is there an alternative for google analytics?

  15. Wioletta Y. 11/10/2013 at 06:31:07 Responder

    There’s no video in that link.

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