If you already have the Facebook page of your business and you want to know how many people visit your fan page frequently you will need to track this page. This allows you to know if you have multiple tabs, in which time there are more people or how many people have arrived from a Google search.
The statistics showed by Facebook Pages administrators, while helpful, are limited to interaction with your followers. A web analytics service like Google Analytics provides sophisticated and comprehensive statistics.
Add a tracking code for Google Analytics to your Facebook page can be done easily, but requires that you take your time to do that.
Your fan page by Facebook, not being your own platform, does not allow yout to change its basic design and only support a limited JavaScript code. As we all need Google Analytics needs a JavaScript code inserted into the website where you want to track visitors. Thus, we need find the solution of this problem.
We suggest using the a free program called FBGAT (Facebook Google Analytics Tracker) that allows Google Analytics to work on your Facebook page. Now you can have accurate statistics of your visitors, traffic sources, cities / countries of origin, and keywords for which Facebook found your page through a search engine like Google or Bing.
In the following video I tell you the procedure to set the tracking code Google Analytics on your Facebook page. You must have installed on your page application that allows you to insert HTML code, the best known is Static FBML. If this is not your case, read the previous article I posted: How to Customize your Facebook page.
You can also subscribe to the weekly statistical report send to facebook where you’ll find the main data about visitors, friends, etc..
That´s great! thx! my facebook business page need to integrate GA, nice info
I tried to install this app by facebook but there was some problems…
I tried this option but I think is easier consult the report that offers facebook directly.
Cool! I was searching this info! thank you!
Have been looking at this site for some time now…Keep up the good work . Got to know things that i did not before. Cheers!
do you think this option really work?
You do amazing work spreading these contents to help manage our businesses and improve our marketing strategies. thank you very much for your work, look for new items.
Good job! but do you think it is really needed to tracking your fan page?
Google analytics has helped me improve my marketing strategies and better understand the behavior of my visitors. I got through this blog to better monitor and understand my results all the tools.
I have improved my management of Google Analytics thanks to the post you publish onthis blog. I appreciate very much your teaching work.
THX, managing GA became a pimpler task.