If you already have the Facebook page of your business and you want to know how many people visit your fan page frequently you will need to track this page. This allows you to know if you have multiple tabs, in which time there are more people or how many people have arrived from a Google search.
The statistics showed by Facebook Pages administrators, while helpful, are limited to interaction with your followers. A web analytics service like Google Analytics provides sophisticated and comprehensive statistics.
Add a tracking code for Google Analytics to your Facebook page can be done easily, but requires that you take your time to do that.
We suggest using the a free program called FBGAT (Facebook Google Analytics Tracker) that allows Google Analytics to work on your Facebook page. Now you can have accurate statistics of your visitors, traffic sources, cities / countries of origin, and keywords for which Facebook found your page through a search engine like Google or Bing.
In the following video I tell you the procedure to set the tracking code Google Analytics on your Facebook page. You must have installed on your page application that allows you to insert HTML code, the best known is Static FBML. If this is not your case, read the previous article I posted: How to Customize your Facebook page.
You can also subscribe to the weekly statistical report send to facebook where you’ll find the main data about visitors, friends, etc..