Google Analytics Goals definition

Advertising, Articles, Google Analytics

  • carmen
  • 26 Nov 2011
  • 14 comment

The definition of goals for monitoring the behavior of a website is not exclusive to e-commerce web pages. It is obvious that we will need to monitor the number of sales of a product and the viability of our advertising campaign on these pages. These tasks may be performed through an accounting program. Although from the point of view of website analytics we can ask ourselves where customers come from, if the sale process has been followed to the end or at what step we have lost a customer.

Google Analytics provides you the ability to manage these types of goals for e-commerce website and many other goals related with other type of websites (all sites have defined goals): we can define as objective subscribing to one of our newsletters, filling a contact form, download an application, etc. At first, only 4 goals can be defined, but now we are allowed a maximum of 20 goals grouped in 5 sets.

There are several objectives that can be set in order to get the corresponding follow-up report. One of them is the number of pages the user has visited, which will help us determine the income received through an advertising campaign, for example. Another possible goal could be related to media content placed in our website, we could evaluate the time each user spent on the website and set the goal to spend more than 5 minutes per visit.

This is the usual classification of goals:

  • Destination URL
  • Duration of the website visit
  • Seen pages per visit

If you want to follow the step by step configuration of your goals, you can consult the Google Analytics help.

In addition, Google Analytics allows you to specify previous steps to achieving a specific goal, so that we can display the number of users that arrive at each step of the process and, most importantly, identify where there is a higher quit rate. This idea is refered to the concept of funnel, that you can also manage in the corresponding option of Google Analytics.

Remember to watch this video:

14 Comments

  1. Jossef 13/11/2011 at 17:35:37 Responder

    Thank you for the serial of goals, funnels and multi-channel funnels… now I have a overview of all this topics mean.

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  10. Jean 22/11/2011 at 00:47:54 Responder

    I defined some goals months ago and now I can obtain some interested reports. Now, I would like to try defining funnels (it is the next step) but anyway defining goals it is very useful for the anlytics although we don’t define funnels.

  11. Melisa 06/12/2011 at 04:33:49 Responder

    I work with goals too in GA and I think it is a wonderful way to explain to us this concept. thank you for this didactic post!

  12. Angel 01/01/2012 at 12:52:54 Responder

    I think this practice in GA can improve our analysis and help us to make decisions easier.

  13. Vega 03/02/2012 at 09:19:12 Responder

    Very useful post to understand how this tool really works. thank you for share this information with all GA users

  14. TugJuppyArrer 11/06/2012 at 04:39:42 Responder

    Aprendi mucho

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