Site Speed report features
Fast food, high speed trains, takeaway dates… all in this world runs very quickly. We want all and we want it right now. How does affect this issue in analytics web? We are going to study this question by measuring the load speed of the pages that form part of our website and this time parameter of our website as a whole. We can imagine that this consideration is going to be related with terms about positioning web, SEO, usability, CPC and conversions. So we find very useful to manage this variable.
For Google is very important to achieve a good load speed in websites for the organic positioning but for people who make the analytics web is also quite important to achieve a good quality level for our AdWords campaigns, for example.
These new reports can be consulted in many parts of our web analysis and that will allow us to determine many aspects related with speed considerations. We will have the ability to check what page loads slower, what is the difference between the load speed in several geographical areas or browsers, among others.
- Content: What pages have the lowest load speed?
- Traffic Sources: What is the connection between campaigns and the load speed?
- Visitors: Is there any country with a particular slow load speed?
- Technology: How do affect to the latency the choosen browser, the operating system or the screen resolution?
One of the most useful feature is the possibility to stablish a connection between the coversion proces and the load spped of our website. Maybe, a low load speed is affecting our goals or marketing strategies and we should notice it.
Our final purpose using this type of reports is improve the user experience when he visits our website.
Site speed report code
In order to obtain this type of reports we have to modify the tracking code. We should add a call to the function _trackPageLoadTime(). This funcion is needed to track the load time of our website, otherwise, this report will not collect data. Therefore, the standard code will include an extra line, we will see the next modified code:
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_trackPageview']);
_gaq.push(['_trackPageLoadTime']);
(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
Some examples of site speed reports
Site speed report according to the source
Site speed report according to the country
Thank you for sharing the code! I was looking for it!.
Very useful. Thanks.
I tried this option and I realised I have more variables I used to have to make decisions and strategies. Thank you for the post!
I added the code to study this issue and I caould make decisions about the design of my website. I changed some HTML tables and other elements that made lower my site.
Perfect information! I have been previously searching for something such as this for a while now. Bless you!
You are welcome Hae! We are here to help you if you have any question or doubt.
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I insert the codes on my website and it works! Thanks for this information, I’ve saved a long time.
Cool. Thank your for sharing it. Now I’m going to look the reports I have obtained. I think they are a useful tool by GA, loading time it is a very important issue concerned to visitors behaviour.
It’s really a great and useful piece of info. I am happy that you shared this helpful information with us. Please stay us informed like this. Thank you for sharing.
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Thanks for the info. I have constantly wondered how that all panned out. Can you keep us posted on any changes?
seriously very good things right here, just thanks
We would like to create a forum about using Google Analytics and other web analytics tools.
Which web analytics tool do you usually use?
Good job. Thank you for share this info. I believe we need many kind of this post to understand Google Analytics tool and improve our strategies related to tracking.