Seems that Google is going to give more priority to websites that are optimized for mobile devices because as they inform on Google’s official blog, when users arrive to websites that are not optimized for mobile devices their experience is very negative. Over 61% ensure that they probably won’t visit that website again. Optimizing mobile websites will be rewarded by the famous search engine, Google.
However, it seems that it isn’t only about user experience on mobile devices, they’re doing it because mobile presents very high growth projections, and since Google is the owner of the AdWords, they mean to ensure that this is as helpful as possible.
Everytime more users access to websites from mobile devices
No matter the reason, every day there are more and more users that access websites using their mobile devices, so if your company has got a webpage hurry up and adapt it, whether you’re going to create an advertising campaign or not.
It is believed that the best consumer experiences through mobile devices happen thanks to websites designed for mobile devices. All of us know the difference between the usability on mobile websites and we really think that it is very important to give the best mobile experience we can.
Google boost companies to adapt their sites to smartphones and tablets
So as a consequence , Google ensures that during the next weeks they’re going to introduce mobile website optimization as a new factor to consider the ads’ quality for Adwords campaigns.
With this announcement, Google wants to encourage companies that haven’t got a website adapted to smartphones and tablets to optimize their desktop website for mobile devices.