Seems that Google is going to give more priority to websites optimized for mobile devices because as they inform on Google´s official blog, the users experience when they arrive to websites not optimized is very negative, over a 61% ensure that won´t probably visit again that website, so with the objective of enrich user´s navigation this adaptation process will be rewarded by the famous search engine.
However, it seems that there´s not only the user experience of mobile devices behind this move would be the fact that mobile advertising is one of those that have higher growth projections, and Google with its AdWords program would be ensure that this is as helpful as possible.
Everytime more users access to websites from mobile devices
Independently of what would be the reason, everytime are more users that access to websites from mobile devices, so if you´ve got any webpage hurry up to adapt it, in case your going to arrange an advertising campaing or not.
As they say,”the best consumer experiences through mobile devices happen thanks to websites designed for mobile devices. All of us know the difference between the usability on websites thought for mobile and we really think that´s is very important to give the best mobile experience as we can”.
Google boost companies to adapt their sites to smartphones and tablets
So as a consequence of this, Google ensures that during the next weeks are going to “introduce the mobile website´s optimization as a new factor to consider the ads quality for Adwords campaigns”.
With this announcement, Google wants to boost companies that haven´t got even a system adapted to smartphones and tablets, to make it,
Until HTML5 becomes the standard this is of course going to be the path Google will be following, given the growing importance of the mobile market. No surprise there!