The GSMA today announced that the CEOs of many of the world’s leading mobile technologies will speak at the newly expanded conference program at Mobile World Congress. The 2012 conference program will have 10 sessions on topics highlighted, among which include the opening of the congress, which will open officially to the event on the morning of Monday 27th February, and featured sessions on Mobile World Live, which will close the program conference every day and will be streamed live to tens of thousands of people globally through the World Live Mobile website.
Executives whose performances in the 2012 Mobile World Congress
Have already been confirmed:
- Ben Verwaayen, CEO, Alcatel-Lucent
- Ralph de la Vega, President & CEO-Consumer markets & mobility AT&T
- Sunil Mittal, CEO and MD, Bharti Airtel
- Rene Obermann, CEO, Deutsche Telekom
- Hans Vestberg, President & CEO, Ericsson
- Peter Chou, CEO, HTC
- Ryuji Yamada, President & CEO, NTT DOCOMO
- Franco Bernabe, President & CEO, Telecom Italia Group
- Jon Fredrik Baksaas, President & CEO, Telenor Group
In addition to these speakers, the event will also feature specialized circuit applications built mobile technology, mobile advertising, mobile health, mobile money, next-generation technologies and OSS / BSS, as well as sessions to explore business strategies, computing cloud, developing markets, devices, network capacity, regional issues and social media, among others.
Mobile Marketing matters
At Mobile World Congress 2012, GSMA present Mpowered Brands, a new multi-faceted program focused on generating knowledge of marketing professionals and in accelerating the use of mobile as a means of marketing.El Mpowered Brands program provides an indispensable opportunity for professionals from around the mobile marketing ecosystem gain important insights and timely, practical knowledge and innovative solutions for companies today are at the forefront of marketing.
Brands Mpowered Program Consists of three key elements:
Brands Mpowered Zone – a show focused on the marketing specialist, featuring providers of mobile advertising solutions, including advertising research, ad networks and advertising solutions for mobile operators.
Brands Mpowered Theatres
An environment for profesionalesde marketing, advertising agencies, media companies and technology companies for advertising to get customers and potential customers and provide news about companies and solutions, product demonstrations and services, case studies and workshops related to brands mobile marketing móvil.mPowered Ambassadors designed as a unique learning program travels first class mobile sector, to help marketers and brand leaders to share their perspectives and connections to achieve business goals.
App Planet: The center of the universe of applications
For the third year, the GSMA held App Planet, its award-winning developer-focused event that offers a unique place to explore the many dimensions of the mobile applications market, crucially important and constantly changing.
Planet app presents opportunities for the community of developers and mobile technology professionals, from operators to providers of value-added services and equipment manufacturers and devices, expand their knowledge and connect with other important figures of influence in the field of apps.
Planet app is open to all Congress attendees and will feature an exhibition area, a conference program developers, an area of networking and other challenges App
MWC12 Exhibitors
More than 1.400 leader companies of the wide mobile environment will present innovative products, services and solutions at the Mobile World Congress. At the 2012 event, Nokia will exhibit in an area of 2.300 m2 at the App Planet.
Other of the important exhibitors at the Mobile World Congress are Alcatel-Lucent, AT&T, Ericsson, Fujitsu, Google, HTC, Huawei, IBM, Intel, LG, Microsoft, Motorola, NTT DOCOMO, Qtel, Qualcomm, RIM, Samsung, SK Telecom, Telefonica, Telenor, Vodafone and ZTE.
Official agenda for conferences at the Mobile World Congress 2012
Monday, February 27, 2012
- Mobile Cloud: Competitive Landscape
- Business Transformation: Operators as Agile Businesses
- Mobile Applications: Apps for All – How Apps are Changing our Lives
- Mobile Health: Getting Mobile into the System – What We’ve Learnt so Far
- Networking Break
- Mobile Cloud: Contending for Content
- Business Transformation: Operators as Intelligent Partners
- Mobile Applications: The Future of Voice & Messaging
- Mobile Health: mHealth & The User – Building Trust, Creating Demand
Tuesday, February 28, 2012
- Mobile Cloud: The Home of the Future Embraces Mobile Cloud
- Mobile Advertising: Mobile in the Marketing Mix – Does Having an App Count?
- Mobile Applications: Building for Tomorrow – The Evolution of App Development
- Mobile Health: Emerging Markets – Partnerships for Growth
- Networking Break
- Mobile Cloud: Cloud & Network Intelligence
- Mobile Advertising: Context is King – Advertising & Marketing with Mobile Social Media
- Mobilising the Retail Business
- Mobile Enterprise: Maximising Workforce Productivity in the Age of Consumerisation
Wednesday, February 29, 2012
- Consumer Devices: Riding the Next Wave of Smart Devices
- Mobile Advertising: The Mobile Advertising Ecosystem – Making it Work
- Networks: Infrastructure Costs in the Age of Austerity
- Mobile Innovation: A Vision of 2022
- Regional Focus: BRICS & The Challenges of Innovation
- Networking Break
- Media & Entertainment: The Future of Mobile Music
- Mobile Advertising: Emerging Markets
- Networks: Delivering Quality of Experience, Despite Capacity Constraints
- Mobile Money: NFC Services Gain Momentum
- Embedded Mobile: State of the Market
Thursday, March 01, 2012
- Mobile Cloud: The Home of the Future Embraces Mobile Cloud
- Mobile Advertising: Mobile in the Marketing Mix – Does Having an App Count?
- Mobile Applications: Building for Tomorrow – The Evolution of App Development
- Mobile Health: Emerging Markets – Partnerships for Growth
- Networking Break
- Mobile Cloud: Cloud & Network Intelligence
- Mobile Advertising: Context is King – Advertising & Marketing with Mobile Social Media
- Mobilising the Retail Business
- Mobile Enterprise: Maximising Workforce Productivity in the Age of Consumerisation
I was there and was AMAZING!
The booth for Android was the best one! without any doubt! and the slide! what a madness, hahaha
Events like this demonstrate the big importance of mobile market nowadays
Was there the official presentation of the iPad3?