Mobile devices are everytime more popular and because of this, marketing companies increase their efforts on optimizing their advertising actions and ads through this kind of devices. However until the moment, the different systems and current formats have represented some barriers and limmits of compatibility. Something that without any doubt will help to boost the establishment of HTML5 programming language as a standard solution.
HTML5 will be the solution for marketing mobile strategies
Recently, Mobile Marketing informed that advertising professionals believe that the general adoption of HTML5 will allow them to achieve their objectives.
Advertising agencies are the main defensor of HTML5 because it allows them to build simultaneous strategies for computers and mobile platforms. One of the biggest advantages that presents is that some mobile devices as the iPhone or the iPad are not compatible with Flash, but support this language.
Jamie Wells, World Director of Marketing, Mobile and Local commerce of Microsoft declared, “one of the real benefits of HTML5 is its potential at long-term to standarize the universe of dinamic media, making easier for advertisers to involve consumers with advertising, so campaigns will be more efficient”.
More users of smartphones on the United States
The number of smartphone users in the United States still growing, as a recent studio of comScore informed, on it they declared that smartphones have achieve 65 millions of consumers nowadays.
The big quantity of mobile users obbligate companies to adapt their advertising to them, because is presented as a very attractive market that they won´t to lose. Even Google has stimated that this is going to be the marketing mobile year, where advertising will be adapt to changes and will have a bigger scope.
With new HTML5 codes, this adaptation will be easier, so enterprises will only have to be worried about how focus their marketing campaigns to obtain better results.
It’s going to make things much easier for everybody working in the market, that’s for sure. I think marketing experts are pushing for HTML5 much more than users actually do!