Samsung recently rleased a new range of devices targeted at the new emerging markets. These are normally cheaper devices which are aimed at a larger mass of people. These emerging markets are the countries where consumers are embracing the smartphone revolution with great enthusiasm and a little later than other countries, like India, Colombia or Venezuela. These low-cost handsets by Samsung are called REX and they are based on Samsung’s TouchWiz user interface and the South Korean manufacturer intends to take on Nokia‘s control of low-cost markets with them. Samsung described this range as smart featurephones, positioning it in competition with Nokia’s Asha range, which is becoming very popular in countries like India. Read about Nokia’s latest phones which were launched at the Mobile World Congress in Barcelona last February by clicking on our article MWC 2013: Nokia New Phones.
There are four different REX devices, the REX 90, the REX 80, the REX 70 and the REX 60, all of which offer dual SIM functionality and supportfour GSM/EDGE bands (850/900/1800/1900), and all of which come with Facebook, Twitter and Google+ preloaded on them.
This is the Samsung REX 90, which comes with a 3.5 inch display and a 3.2 megapixel camera:
Though a launch event was held in India, pricing and availability wasn’t disclosed. Samsung’s head of mobile business, JK Shin, said that this new range of phones would target all lifestyles and budgets, and that they have been designed to prioritise and consolidate the mobile functions that are most essential to customers accross diverse markets.
On the other hand, another South Korean company, LG Electronics launched its Optimus F Series smartphone line, which said has been designed to bring the speed and premium user experience of the 4G LTE to a mass audience.
These devices are the F5, with a 4.3-inch screen and powered by a 1.2 GHz dual-core processor and the F7, with a 4.7 inch screen, a 1.5GHz dual-core processor, both of which include large capacity batteries and support LG’s QSlide feature, enabling users to open two apps at once in full-screen mode and Live Zooming, a feature that allows you to zoom into specific areas of video while you watch it. According to the company these features are only available in LG’s premium devices.
The president of LG’s Mobile Communications business, Jong-Seok Park said that a clear message that LTE is now for everybody and no longer just for heavy content users and techies is being sent to consumers with the Optimus F Series by the company.
Although Android has been ruling the smartphone market share for a while now, its new low-budget phones are the company’s secret weapon to ensure its dominance in the US and around the world, because they will allow practically everybody to enjoy the smartphone functionality.