The smartphone market keeps rising and the proof are the estimates that are published continuously on this telecommunications sector and trends, according to experts, will continue in the short term. This growing using smartphones is related to the need of having a mobile device that allows users to surf the Internet, running various mobile applications and practising new forms of communication. Among smarphone uses we can also remark the common trend to buy either from the websites of companies that offer their product online or from mobile applications for the purchase of this type.
Shopping mobile behaviour
We can analyze this trend by using JiWire’s statistics. This graphics are realized though data from approx. 289,000 public Wi-fi locations in USA and 2,000 customers selected randomly that use JiWire’s Wi-Fi Media Channel. It is an interesting source to measure the mobile behaviour. For example, we can notice that the older are the most active on mobile and they felt more comfortable making shopping (specially big-ticket items) and people who are between 18 and 34 years old are more comfortable buying low-priced goods, that is reasonable due to the purchasing power of each one.
Image source: jiwire.com
Mobile shopping applications
Companies are not immune to this phenomenon and they are adapting their websites to mobile devices to facilitate the sale of their products. Getting a good resolution of their images, giving good information about their products and providing an easy way to access to the purchase panel are the objectives of this adaptation to the mobile web world. But this is not the only direction commerce on mobile is moving. Another trend is the custom applications for mobile purchases. These applications provide information of products in order to facilitate the understanding, search and purchase, they include as well the option to share with other users.
Large textile fashion chains like H&M and Inditex have found a new way to communicate their catalogs, facilitating the choice of a purchase and to maximize their store network as delivery points. However, superstores (hypermarkets, supermarkets, etc..) are opting to add services through multiple independent applications, testing the market to define strategies for marketing business in mobile sector. These applications allow us to locate products in store, check prices, catalogs, access to the benefits of loyalty cards, acquire tickets for a concert, etc.. The most advanced ones have created a mobile shop directly to purchase and select the point and time of delivery.
Maybe finding mobile shopping apps can be a little bit difficult due to the thousands of apps there are on the mobile world. We can count more than 130,000 apps available for Android devices, more than 10,000 apps for BlackBerrys and more than 300,000 apps in Apple’s iTunes Store.
BlackBerry is the company that provides the most organized shopping category in its group of app’s categories. After we have Android Market that gives us a limited section of shopping applications. And finally Apple’s iTunes Stores will not offer us the opportunity to enjoy going shopping through our mobile because they do not have shopping apps available.
Below we show a list of shopping applications that surely you will be appreciate if you are interested in this way to do the shopping.
- AisleBuyer
- eBay Mobile (RedLaser and Milo.com)
- Google Shopper
- JiWire Compass
- Placecast
- Shopkick
- WHERE Deal Alerts
Other useful services related to shopping mobile are:
- Companies that provides mobile cupons:
- MobiQpons
- Coupious
- Coupon Shera
- Barcode readers:
- ShopSavvy’s barcode scanning
- RedLaser
- Mobile payment platforms:
- Bling Nation
- PayPal
- Checkout by Amazon
- QR Codes providers:
- Microsoft’s Tag
- JagTag
You can understand this new trend watching the next video by Google.
Hey guys! My family and I have a shop and we would like to adapt our website to mobile to achieve this kind of customers, how can we do it? is there any template for sale our products?
I usually buy through Ebay on my mobile phone is so comfortable, so I think is the best and cheapest way for sales nowadays, am I right?
Thanks for your quick response
You can adapt your own website using services like onbile offers or create your mobile website from the beginning (service available sooner on onbile).
I normally use eBay mobile app but now I’m going to test others you propose. I think it is necessary to be an opened mind also in mobile apps.
I’m using a little issue. I can’t register your give food to.
@Mikki, are you asking for registering in onbile service? If you still having any problem, don’t hesitate to contact us.
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I already create a template and add the code after HEAD , but in my Blackberry the site still showed as in any desktop computer. WHY that Happen?
Hi there! we´re trying to find out the reason of your troubles, could you tell me the URL where you´re entering the code? I mean, the URL of your webpage.
We´ll give you a solution asap!
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The number of apps is realy huge.. As per me, I’ve started to use ShopMagic – it’s made for iPad, the app is quite new but works pretty good.