Creating a mobile website using Google is possible thanks to its mobile website builder. Currently there are many mobile pages creators on the market that have both a free version and a paid one. Google, obviously, also offers this service to build mobile websites aimed at consumers and businesses who want to create their own mobile website in an easy and fast way. No programming knowledge is required so non-coders can also create their mobile website with this tool. Furthermore, this tool is completely free and available at Google’s own site.
The mobile builder by Google has a wide variety of templates classified according to professions and activities so any kind of company can also expand their online presence through mobile devices following an intuitive process.
After testing the first template suggested by the builder and selecting a color, you can customize your mobile web draft. First you choose the template on which you base your website. You can select between a variety of templates found in the gallery or start from scratch to design your own site.
You can also select the theme that best suits the content you want to incorporate into your mobile web and change other options such as adding categories to your website and a description of each one.
Then you have to choose a name for your website to be inserted into the final url. You can edit web content easily through a standard text editor. You do not need knowledge of HTML.
In addition you can add pages to the site designed in an intuitive manner through the appropriate editor.
There is the possibility of adding various google gadgets like click-to-call buttons or email address to make it easier for the users to navigate and provide information in a clear and easily accessible way.
Google Checkout integration allows you to develop online stores and ecommerce functions. So companies could develop mobile marketing strategies and online sales through their mobile websites.
Google has also launched the GoMo initiative, which focuses on adapting existing websites to mobile. The site includes facts and figures about mobile usage, tips on mobile website development and an online test that lets you know how mobile-optimized your site is.