The Future of Mobile Commerce: 2013 Forecast

Marketing Strategies, Mobile technology

The concept of mobile commerce, or m-commerce, refers to the purchases made by consumers using their mobile devices. And, as smartphone owners make more use of their devices each day, mobile commerce is also entering an era of growth, as consumers use mobile devices for searching, shopping, and buying on-device.


With one out of two phones are web- and application-enabled, mobile payments are predicted to reach up to $214 billion by 2015. But what’s more interesting is consumer habits: users are no longer buying only phone-related stuff using their handheld devices, but have shifted towards in-store-like purchases: books, apparel, jewlery… This hints at 2013 being a critical year for mobile’s influence on other retail channels.

mobile-ecommerceAccording to Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York: “Mobile is maturing to the point where the discussions for optimized commerce-enabled presence revolve not around why, but when. What retailers, marketers and financial services companies are finding is that consumers are increasingly beginning the research and shopping process on smartphones and tablets and then migrating the buying to the device itself or influencing the purchasing decisions in-store”.

What to expect in the future?
Mobile commerce is changing the showrooming as we know it. But it is also changing the shopper, the retailer and the financial services firms. Near Field Communication (NFC) technologies and e-wallets (like Google Wallet or ISIS mobile wallet) are definitely a step further from paper money, and this is a trend that is not going to go away.


  1. Amaury 06/08/2013 at 02:48:17 Responder

    I always use google wallet. The best thing ever!

  2. Courtney L. 10/09/2013 at 07:34:09 Responder

    Didn’t know about isis’ mobile wallet. Interesting…

  3. Andrea L. 21/10/2013 at 03:36:51 Responder

    Mobile commerce has tripled its sales since 2011. No need to add anything else.

  4. Danica 26/12/2014 at 00:12:00 Responder

    “Thanks for this write-up!
    I would add that engagement with the mobile shopping app will be able to be key of mobile commerce in future.
    Social media and email marketing campaigns won’t do the trick for these demographics, so it’s important for merchants to get creative. One way to do this is through push notifications sent from a mobile commerce app which have a tap-through rate of about 40-50%. Email open rates hover around 15-20%. Mobile User are more likely to pick up their phones to see a notification and then shop than they are to take time reading a promo email or social post.
    That’s why mobile app builders like developes pushing notification feature as a key feature for retailers to boost their sales and their loyalty customers”

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