Having a presence online nowadays can be very useful, not only to be up to date on new things, but also as a way of professional networking. There are many options available nowadays if you want to improve your presence online.
Social networks like Facebook, Twitter or LinkedIn can be of use professionally, helping you meet new people who are relevant to your professional development, and can offering you a chance for boosting your career. It is important to keep an up-to-date profile and to remove all information that can be damaging for your career from networks like Facebook. Most recruiters today will Google you if they’re interested in hiring you, and the last thing you want is for your last holiday’s drunk pictures to come up when they do.
Writing a blog is also a good way to enhance your personal brand -because, mind it, you are your own brand. Writing about something you know and which is related to your professional area can get you readers who may be in search for a new employee, partner in business, etc. It will also give you a field of expertise if you build around something you have deep knowledge of. This looks good on resumes and is something that recruiters take into account when they check out possible candidates for a job.
Closely related to this last option is the creation of a mobile website to develop your online profile. A mobile website allows you to be always connected and gives you the chance to update your profile, add sections to your website, like pictures, etc.
What is personal branding?
Personal branding is the process by which we market ourselves to others. It refers to the identification of someone as their own brand, this is, having something that is unique to them and not others. This can be applied to physical appearance, body, clothing, etc., but not only. Professionally speaking, you can create your personal brand by identifying yourself with a certain professional area, subjects, field of expertise, etc.
The face you show to the world is what they will see and what will position you for success. Therefore it is very important that you think carefully about how you are going to do this. There are several websites devoted to providing advice on how to discover and create your brand, so just follow the steps and good luck with it!